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Crowdsourcing Healthcare | TikTok Transforming Healthcare with Real Voices for Real Change.

Oct 31, 2024

3 min read

Leah Cattarin

5

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The Real Impact of Community Voices on Healthcare

In today’s healthcare landscape, the voices of marginalised communities are too often pushed aside. But if we’re going to build a truly inclusive system, we need to centre these voices and focus on transformative learning. Real change begins when healthcare recognises the lived experiences of neurodiverse people, the LGBTQIA+ community, those managing chronic illness, and individuals with invisible disabilities. By tapping into crowdsourced knowledge and platforms like TikTok, we’re uncovering the kind of insights that actually align with what these communities need.



 

Why Community Voices Matter

Healthcare isn’t a one-size-fits-all model. Traditional approaches have frequently overlooked the unique needs and experiences of various populations. When we look to crowdsourced information from these communities, we’re not just gathering stories but gaining a deeper, richer understanding of what health support genuinely looks like for each group.


Take the LGBTQIA+ community as an example. Research shows that these individuals are 2.5 times more likely to experience mental health struggles compared to others. When we create space for these stories to be told, we highlight gaps in mental health resources and call attention to specific areas in healthcare that need to adapt. Every unique perspective sheds light on why healthcare needs a broader, more inclusive approach.



 

A New Paradigm: Crowdsourcing Healthcare

Crowdsourcing lets us gather insights directly from the people experiencing these challenges. In healthcare, this can mean building a knowledge base that reflects real-world needs rather than assumptions. Thanks to the digital age, there are now more ways than ever to access and collect these insights.


TikTok, for instance, has become a surprising ally for healthcare advocacy. Its algorithm promotes storytelling that resonates widely, allowing people from marginalised communities to share their narratives with ease. This real-time exchange becomes a collective repository of experiences that, when looked at closely, can guide tangible change.



 

TikTok as a Tool for Connection and Insight

TikTok has emerged as a powerful platform for gathering healthcare insights. Its algorithm pushes authentic content to the fore, letting marginalised voices be heard. Through targeted hashtags, communities discuss health topics specific to their needs. The hashtag #ChronicIllnessJourney, for example, has racked up over 500 million views as users share their experiences, build solidarity, and foster real community support. It’s more than just stories; it’s a movement of voices coming together to spotlight healthcare needs that often fall through the cracks.



 

Turning Engagement into Real Data

The potential for TikTok content to go viral also means it can gather insights on a scale that was hard to imagine before. As stories emerge, so do trends, offering a direct look at common challenges and glaring gaps in healthcare.


For instance, a recent analysis found that nearly 70% of users who discuss mental health challenges on TikTok feel let down by traditional healthcare options. Data like this is critical – it adds weight to the push for more inclusive and responsive healthcare practices, giving policymakers a reason to listen.



 

Building Advocacy and Solidarity

Crowdsourcing isn’t just about data; it’s about building networks of support. When people share their stories and connect with others facing similar challenges, they foster a sense of community that can drive advocacy. This visibility encourages others to speak up, ultimately strengthening the collective call for healthcare that respects everyone’s experiences.



 

Considering Intersectionality in Healthcare

Understanding intersectionality is essential for any crowdsourcing approach. People’s healthcare journeys are influenced by overlapping identities – be it race, gender, or disability – and each combination shapes unique barriers and needs.


Neurodiverse individuals who are also part of the LGBTQIA+ community, for example, may face particular struggles with healthcare discrimination or lack of targeted resources. By making space for these layered experiences, we can uncover specific needs and work towards healthcare that understands and accommodates every dimension of a person’s identity.



 

A Path Forward

Integrating transformative learning by centring community voices is a powerful way to reimagine healthcare. Crowdsourced information from neurodiverse individuals, the LGBTQIA+ community, and those with chronic illnesses or disabilities creates a knowledge base that drives change and advocacy for a more inclusive system.


Platforms like TikTok are proving instrumental in gathering real-time qualitative data that can reshape healthcare policies and practices. The true strength, though, lies in these communities coming together and telling their stories. It’s these shared narratives that have the power to bring about significant transformation.


Looking ahead, making space for diverse experiences in healthcare not only enhances services but fosters a more empathetic and understanding society. By listening to the people healthcare is meant to serve, we can build a future where everyone’s voice contributes to better, more inclusive care.


To a future where every voice matters and every need is met – let’s keep pushing for change. - Article by Leah Cattarin


 

What kind of healthcare-related topics do you wish had clearer, more accessible information?

  • Diagnoses and understanding symptoms

  • Treatment options and alternatives

  • Navigating mental health support

  • Community support and lived experiences


How often do you turn to online communities (e.g., TikTok, forums, support groups) for health insights?

  • Always – they’re my go-to resource

  • Often – I use them alongside traditional sources

  • Occasionally – only when I’m not getting answers elsewhere

  • Rarely – I stick to healthcare professionals


Have you ever discovered a health issue or symptom through social media (e.g., TikTok) that doctors previously missed, leading to a formal diagnosis?

  • Yes, social media helped me identify something Dr's hadn't

  • No, I haven’t had this experience.

  • Not yet, but I’m exploring community-sourced health insights

  • Unsure


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